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SCIENCE & NATURE > English > Publisher > MCGRAW-HILL > STRATEGIC MANAGEMENT OF TECHNOLOGICAL INNOVATION PB
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STRATEGIC MANAGEMENT OF TECHNOLOGICAL INNOVATION PB
Author: Melissa Schilling
Publisher: MCGRAW-HILL
66,14€   59,53€
"Analyze. Formulate. Implement. Melissa Schilling’s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation."
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Availability: Available in 2-3 weeks
Product details:
ISBN: 9781259255526
Language: English
Release Date: 16/03/2016
Pages: 352
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