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| 101 DESIGN METHODS PB |
| Author:
Vijay Kumar
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| Publisher:
JOHN WILEY AND SONS LTD
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50,56€
45,50€
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"The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it."
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| Availability: |
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Available in 2-3 weeks |
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| Product details: |
| ISBN: 9781118083468 |
| Language: English |
| Release Date: 23/10/2012 |
| Pages: 336 |
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